FEATURED
The Grand Tier, a luxury apartment building in New York City, is a desirable place to live. It has views of Central Park, a private patio, and a marble-clad lobby that is home to a rare French tapestry. But despite all of these adornments, it is staring down the barrel at tens of thousands of dollars in fines from the city’s Local Law 97. The 377,564-square-foot multifamily property is one of more than 50,000 NYC buildings that are subject to the law’s penalties and must reduce their carbon emissions by 2024 when the law takes effect. The Grand Tier is also one of the more than 70 percent of New York City properties that use natural gas, which is a large contributor to carbon emissions.
▶ NEW REPORT
Underwritten by Brivo
In this report, we focus on the theory and practice behind branding a multifamily property. Branding is a standard concept for every non-commoditized product but the practices have not been fully utilized when it comes to residential rentals. Now, though, sophisticated multifamily owners and operators are using data and creativity to build valuable brands both on the building and portfolio level.
▶ MULTIMEDIA
Underwritten by JLL
How hybrid work is changing office buildings
Propmodo Research
Deep analysis, expert insights & exclusive data
Propmodo Research
Deep analysis, expert insights & exclusive data
